Freelance Writing, Web Content, Funding Bids and Research
Entries from February 3, 2008 - February 9, 2008
White Paper: Focus Group Research
If you have to undertake a project using focus groups for your data collection but are not clear on how focus group research should be undertaken, then read on. Focus Groups Focus group research is most often associated with companies who want to evaluate the success of one or more of their products. While focus groups are most commonly used in market research like the forgoing they are also used in social research. Anita Gibbs, research officer at the Centre for Criminological Research at Oxford University says that although focus groups are used extensively for market research they are underused in social research (Social Research Update 19). A focus group is a group discussion. When you run a focus group it is often considered good practice to offer the people who have agreed to take part either a free lunch
Sue Jeffels
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