Who is Your Audience?

What Are You Writing?

What you write depends on what the client wants and/or something you enjoy writing. How you write it, whether you are writing about gardens, real estate, parenting, violence or religion depends largely on who you think you are writing for. Whenever you sit down to write you should be thinking about your audience; the kind of reader that you want and the kind of reader that you are likely to get.

Who Are You Writing For?

If you are writing an article on the Bible for instance then your style and the stance you take will depend on whether you are writing it for a religious audience, an academic audience or the general public. How you feel about the subject will also influence how you write about it but you should, nevertheless, have an audience in mind. A religious audience would probably be expecting a reflective piece either concerning a person in scripture or an attempt to understand how certain teachings might apply to your life.

An academic audience would expect a structured argument based on the text itself and what other scholars have had to say on the subject. You would then draw on these sources to illustrate and support what you have to say. Writing such an article for the general public might be a general review of the relevance of sacred texts in today's world or it might be a semi-historical approach to the life of Jesus - particularly at certain times of the year.

My Audience

I could be quite wrong but when I am writing content for this site my aim is to provide information for those looking for the answer to a writing or research problem or for prospective clients to see the range of services I offer and my general writing style.